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Scion Brand Transitioning to Toyota

  • Posted by SqMK
  • Date:
pressroom.toyota.com -
It appears that Toyota has decided to axe the Scion brand, and rebadge all existing Scion models back to Toyota. This will be effective in August 2016.

Toyota's press release explains:
Quote:
Toyota’s decision was made in response to customers’ needs. Today’s younger buyers still want fun-to-drive vehicles that look good, but they are also more practical. They, like their parents, have come to appreciate the Toyota brand and its traditional attributes of quality, dependability and reliability. At the same time, new Toyota vehicles have evolved to feature the dynamic styling and handling young people desire.


Thank you, Scion, for the wonderful 13 years of creative and experimental models, as well as fantastic community support.
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