According to Jack Hollis, VP of Toyota US, Scion is possibly looking into expanding their line-up with more luxurious models. These newer vehicles would be priced over the $20,000 mark, which isn't typical of the current price range of their models.
Since the average age of Scion buyers are in the mid 30s, this could make sense. Scion would be tailoring to both the younger and older crowd, with different price ranges.


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